Email Design + Execution + Website/Product Integration
Three times a week, HTO sent out email blasts to their internal database about new products, events, sales, etc. During heavy sales periods, a lot of co-op dollars were used for third-party email services with top news channels in the DC Metro area. We found it important not to have a "standard" creative, as each represented vendor had their own style and it was important to convey that to HTO's consumers. As a result, each email was fresh and original.